Background:
The “LotusPrize” is established by Hunan Provincial Government and co-hosted by Hunan Science and Technology Bureau and Hunan Gold Eagle Broadcasting System. This competition focuses on the combination of industrialization and informationization, promote the innovation of industrial design with the help of talents both home and abroad, enhance the comprehensive power and core competitive power of industry in Hunan. “LotusPrize” is endorsed by International Council of Societies of Industrial Design (ICSID) and International Association of Universities and Colleges of Art, Design and Media (Cumulus). Besides, the competition is also endorsed by China Industrial Design Association, and world renowned judges are invited. “Innovation, harmony and value” is the theme of “LotusPrize”.

Challenge:
The image of “LotusPrize” should go align with the theme of “innovation, harmony and value”. It should represents the authoritativeness and internationalization of the competition while bearing Hunan cultural characters.

Solution:
Logo
The graphic design of the logo of comes from the image of lotus flower and lotus seedpod, representing fruitful future and strong cohesive strength. The English typography emphasizes the unique identification of “LotusPrize”, which fits the trends of internationalization. Green means it is environmental friendly.