Communication Design for GE Edison Award — Asia Pacific Call For Entries

GE Edison Award is a prestigious lighting design competition sponsored by GE. With the heritage of Edison, the inventor of the first lamp in the world, the award is to recognize excellence and quality in professional lighting designs that employ significant and creative use of GE lighting products in a lighting design project.

GE Edison Award — Asia Pacific is held in Asian metropolis each Arial. The 2006 GE Edison Award – Asia Pacific was held at the Penthouse Hong Kong Hotel on April 18th, 2007. The winner would receive an all expense paid trip to New York for the global GE Edison Award Ceremony to be held in May.

GE Lighting Asia-Pacific asked CD lab to be responsible for procedure and multimedia design for this international award ceremony at the same time make use of this ceremony to further promote GE as an internationally renowned brand.
According to the tradition, CD Lab made five videos, including Background, Opening, Award (Award of Excellence and Award of Merit) and Closing. These five chapters effectively helped to fluently proceed the whole ceremony.

Elements CD Lab has considered:
1.The culture of light
Light has various forms which can be controlled to reflect given occasions, objects, circumstances, concepts and emotions. CD Lab had to be familiar with these characters of the light.
Light indicates speed, communication, revelation and direction. CD Lab finished the designs based on the above keywords.

2.The history of GE Edison Award
GE Edison Award was first launched by and continuously being sponsored GE Lighting since 1983. GE Edison Award — Asia Pacific is set to encourage excellent achievements in lighting design projects in Asia Pacific areas.

3.Influences of GE in Asia
CD Lab described how GE has integrated itself into Asian economics, culture and life style.
The project, which was finished in Hong Kong on April 18th, 2007, was highly spoken of by GE Lighting.