Background:
State Key Laboratory of Chemo/Biosensing and Chemometrics，Hunan University, is established in July 2001. The laboratory has accomplished and is undertaking a number of national and provincial fundamental and applied fundamental research projects. The quantity and quality of the academic papers issued are among the best in China.

For years of hard work, the laboratory has made breakthrough in research projects and achieved several innovation, it became a major research center both home and abroad. But unfortunately the consistent image of the laboratory was lagged behind its academic achievement, which prevented the brand value of the laboratory from turning into a major competitive power. Moreover, it also brought barriers while communicating with other research institutes.

Challenges:
1. Represent the authority, seriousness and open-mindedness of a state key laboratory.
2. The new image needs to bring contemporary characteristics, uniqueness together, and be recognizable internationally.
3. The laboratory is composed of three separated buildings, the environment design should share common features.

Solution:
1. Identity
2. Application
3. Environment