Tongdao is rich in forest resources and species and praised for bountiful and fine materials. From the perspective of traditional crafts, Tongdao has people with excellent carpentry skills. The increase of household income, the update of houses and the pursuit of better life brought a huge consumption potential on local furniture market. Redesign the relationship of farmers, local carpenters, government, tree farm, furniture manufacturing enterprises, local tree farm and other social groups by home furnishing and service design schemes such as handmade custom furniture, purchasing furniture in local place and other places, government support etc. The innovation mechanism of furniture design comes from three aspects: the design custom made for the countryside by the cooperation of government and design organizations; government provides training to carpenters and carpenters creates solutions; the cooperation with local design schools. This kind of brand new business model can achieve the win-win.