“New Channel” drew social attention and got good feedback since launched, and was reported more than 20 times via medias from network, graphic and TV. The design and social innovation of “Markor Furnishing.New Channel” project was honourably mentioned as “The Ten Model of Public Welfare Project of Chinese Enterprises in 2011” by “Global Charity” on Jan. 8, 2012.

HNU “New Channel Social Innovation Design” took first prize of communication in CUIDC on October 25, 2012 and “special award for community research on public sphere” in Gmark in the same year of November.

Tongdao is rich in forest resources and species and praised for bountiful and fine materials. From the perspective of traditional crafts, Tongdao has people with excellent carpentry skills. The increase of household income, the update of houses and the pursuit of better life brought a huge consumption potential on local furniture market. Redesign the relationship of farmers, local carpenters, government, tree farm, furniture manufacturing enterprises, local tree farm and other social groups by home furnishing and service design schemes such as handmade custom furniture, purchasing furniture in local place and other places, government support etc. The innovation mechanism of furniture design comes from three aspects: the design custom made for the countryside by the cooperation of government and design organizations; government provides training to carpenters and carpenters creates solutions; the cooperation with local design schools. This kind of brand new business model can achieve the win-win.

The group of Rural Communities Study explored the merits of handwork memory and rural cultural resources during the process of China’s urbanization and industrialization. And systematically compared the development of Chinese rural construction movement and experience of community building in Asia and social innovation in Europe. Analyzed the present projects of rural practice thoroughly, pondered the value system of ways of live in rural oriented to cultural innovation and design during the process of urban-rural interaction in the new economic system.

Sponsored by the Markor Furnishings, Hunan University and the Hong Kong Polytechnic University, the “New Channel & Huayao Flower” Design and Social Innovation Workshop held an unique Achievement Exhibition in Hengling, Pingtan village of Tongdao, Hunan in 30^th of July, 2014, during which the promotional video about Tongdao local folk culture was first played.

The video not only recorded the entire design and innovation activities in Hengling of our whole team, the natural scenery of each Dong village, but also showed the process of independent creation of Dong traditional culture and humanities. Based on the work status of every design group, the video tracked the whole procedure of growing out of nothing, developing from concept to matter, and generating traditional culture to modern innovation.

Additionally, aerial equipment was first applied to the shooting of this video, making it possible to record the wisdom of Dong people in a brand new perspective.